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Google review guidelines say discouraging negative or selectively soliciting positive reviews is not allowed
Google is now being very explicit about this in their guidelines, so be careful.
Google Analytics v3 Search Console report currently not showing query data
The data is showing in GA4 and in Search Console but not in Universal Analytics 3.
CMS integration and 2 other new Google tag feature updates
Three new tag features will make the recording, measurement, and installation of the new Google tag a lot less cumbersome.
Google Search Console data logging issue on September 21st
Some data may be missing in the search performance report, Google is working on restoring some of the data.
11 steps to setting up a successful GA4 property
Like it or not, Universal Analytics is going away in 2023. But setting up GA4 doesn't have to be overwhelming. Here are 11 things to remember as you're setting up a new GA4 property.
20 advanced Google search operators you need to know
Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage.
25 tips to optimize your content for people and search engines
Content optimization today should combine a user-first approach with a good grounding in SEO. Here's how to get the right balance.
GA4 now has an enhanced measurement option for Form interactions
A new 'form_start' interaction will measure the first time a user interacts with a form in a session.
What is semantic search: A deep dive into entity-based search
Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more.
10 biggest announcements from Google Search On 22
Here's a recap of the biggest updates from Google Search On 2022 event, including Multisearch, Lens, autocomplete, search filters and more.
9 new Google search features and tools for shopping
The announcement was made during the annual Search On event and includes several new ways for users to engage with their preferred brands.
How to turn your Google Business Profile into a revenue-generating channel
An enhanced GBP can drive more traffic, leads and sales to your local business. Focus on these areas when optimizing your Business Profile.
Google September 2022 product reviews update rollout complete
This update impacted English-language product reviews and overlapped with Google's September 2022 core update.
5 Google Ads examples with relevant and quality ad copy
Ad copy is a critical component of ad relevance. Here are five examples of PPC ads that get relevance and quality right.
Google Analytics 4: A breakdown of Demographic and Tech details reports
Google Analytics 4's navigation might look bare compared to Universal Analytics. But here's where you can find hidden reports in GA4.
Google September 2022 Core Update rollout is now complete
This update took 15 days to roll out. Now it's time to check your analytics to see how your site was impacted and what actions to take.
The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate
There's good reason to suspect that Google uses CTR as a ranking factor. Here's how Google addressed the topic over the years.
Content API for Shopping and Google Ads API updated for country targeting
Google says you can opt-out if you're concerned that your database can't handle datafeeds without a target country.
New Google issue may affect ad serving
Yet another potential outage for Google, this time affecting certain ads from delivering.
Google’s September 2022 core update hit fast but was less significant than previous updates
The data is in from the tracking tools and here is what these tools are showing with the latest Google algorithm update.
Google Display & Video 360 API v2 beta launched
Migrating from v1 to v2 requires updating your endpoint URLs to call v2 and updating your application to account for breaking changes.
Google launched additional support and troubleshooting for Consent Mode
Advertisers can access their Consent Mode status on the conversion summary page in their Ads account. You'll be able to tell right away whether Consent Mode is properly implemented.
Google releases September 2022 product reviews update
This is the fifth Google product reviews update that comes out about a month after the last update.
The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz
See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space.
How to approach B2B advertising during a challenging Q4
Here are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape.
Google ad extensions are being rebranded as assets
Existing ad extensions will automatically transition to assets while maintaining associations at the account, campaign and ad group levels.
How to tell if you’ve been hit by an algorithm update
Are the strange traffic patterns you're seeing connected to an update or something else? Here are tips to help you confirm or rule it out.
Google now has recommendations for Analytics
New properties may not show recommendations right away, as they need time to learn from your account's history.
Google is now allowing products in all countries to use a single Merchant Center feed
The new feed labels will be rolled out over the next couple of weeks and give advertisers more control of their campaigns.
Google launches new HTTPS report in Google Search Console
This new report now shows why some pages are not being served as HTTPS.
Google’s helpful content update: A critical recap
The widely covered algorithm update finished rolling out, yet the big bang never happened. Here's how SEOs can deal with the aftermath.
Google launched support for Performance Max campaigns in ad scripts
Scripts are set up using JavaScript code and allow advertisers to make broad changes to accounts without managing them manually.
Google gives publishers new ways to control their first-party data
Google is giving publishers updated features and control of their first-party data and how they can share it with their ad partners.
Google has introduced bundled ad recommendations
The new update is intended to give advertisers bundled, customizable recommendations, but seems to be lacking finer optimization details.
Google expands enhanced product experiences to more ecommerce sites, releases new Search Console reports
You no longer need to be in Google Merchant Center, websites that implement structured data will also gain rich product experiences in Google search results.
Google prohibits incentivizing customers to remove or modify negative reviews
Now you can't offer incentives to ask people who left negative reviews to revise their reviews.
The origins of E-A-T: Page content, hyperlink analysis and usage data
Discover the original sources of expertise, authoritativeness, and trustworthiness in search and what they're actually based on.
YouTube is testing new search and engagement insights for Creator Studio
YouTube will now provide users with even deeper insights into what audiences are watching in relation to both your content and broadly.
Google’s Search On event is on Sept. 28
Google's big search event will focus on how Google is transforming Search to help you make more sense of the world’s information.