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NPS for agencies: How to capture client and employee satisfaction
Client and employee churn is part of running a business. Understand if your agency is on the right track by measuring your NPS and eNPS.
5 best practices for tracking offline conversions in Google Ads
Setting up offline conversions for the first time? Here's how to get started while avoiding volatility in your PPC campaigns.
Google’s formula for navigating economic uncertainty involves “doubling down”
Sometimes, economic uncertainty can be a good opportunity for brands that can stay agile and adapt quickly to change.
Marketing in a recession: How to avoid 5 common mistakes
Instead of making hasty and costly marketing decisions, learn how to position your brand to survive and thrive over the long haul.
Walmart’s ad revenue increased 30% in Q3
Global advertising grew over 30%, led by 40% at Walmart Connect in the U.S. and strength in India's Flipkart Ads.
New AdSense data protection laws coming to CA, CO, CT, and UT in 2023
The new data protection laws, which apply to the collection and processing of personal information, will be coming into effect next year.
Is Google Search getting worse?
Are your search results less useful than they were years ago? Are you seeing more ads, more links to ads, and more spammy content?
Device-specific PPC: Why it still matters today
Yes, device segmentation is still possible in Google Ads. It plays a significant role in your PPC campaigns – greater than SKAGs ever will.
Yelp introduces video and image Spotlight Ads on their homescreen
The ads are the first of their kind for the website, enabling brands to connect with more audiences.
YouTube is testing shopping and affiliate features in Shorts
YouTube is testing a shopping feature on Shorts with eligible creators in the United States who are currently piloting the ability to tag products from their own stores.
SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin
Join us for Day 2 of SMX Next with a special keynote presentation from Google's Ads Liaison Ginny Marvin.
What B2B marketers must know in the face of a potential recession
Let's unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we're already in.
Google Analytics just introduced a new suggested audience
There are currently about 18 suggested audiences available in GA4 properties.
Microsoft Audience network now supports Video Ads
Microsoft says that brands can see up to a 50% higher conversion rate when adding video to their search strategy.
Performance Max transition: Key trends for Google advertisers
Here's a look at how Performance Max campaigns have performed so far and what may lie ahead for advertisers as we close out the year.
New report shows Google cost per lead has increased for 91% of industries
The data was pulled from over 79K client campaigns running search ads from October 2021 through September 2022.
TikTok has launched an in-app ecommerce feature
The app is trying to compete with Amazon with a new feature now available in the US.
The search marketer’s new imperative: Capturing first-party data
Search has a new responsibility to take its high-intent first-party data and use it across the marketing ecosystem. Here's what that looks like.
Google Ads Reach Planner now forecasts Video Action campaigns
A full-funnel YouTube strategy could help increase conversions by about 10%.
YouTube has launched a global Target frequency feature
You can now select the frequency target for your videos and YouTube will optimize toward maximum unique reach at the frequency goal.
Google rolls out Ads Editor v2.2 with optimized targeting, 11 other features
Google Ads Editor version 2.1 was released in July.
10 things to eliminate from your life to be more productive at work
For most remote workers, staying productive can be challenging. These tips will help you get more done with less stress.
10 Google Analytics 4 settings to check before the holiday season
The only way to get a year-over-year comparison of your holiday sales efforts this season vs. the next one is to start configuring GA4 now.
Excel pivot table best practices for search marketers
Learn how to use Excel pivot tables to QA bulk sheets, plus some tips and shortcuts to enhance your pivot table skills.
Apple could be building an ad network for live TV
The deal is part of an agreement to stream Major League Soccer games next year.
Amazon holiday shopping outlook: A guide for advertisers
Amazon marketers should look into 2021 data as soon as possible to get a sense of when to hit the gas on advertising this year.
How organizational structure can hurt PPC campaign performance
Are your paid media campaigns stagnating? It's time to look inward. Here are three instances when your organizational structure is to blame.
Hour and date dimensions now available in GA4
The new dimensions will be available across both Google Analytics 4 explorations and reporting customization.
How brands and agencies are reacting to Elon Musk’s radical changes at Twitter
As brand safety risks increase, some advertisers are waiting to see whether Twitter will be a respected platform or a free-for-all hellscape.
Meta earns MRC accreditation for content-level brand safety on Facebook
Meta says they have made significant progress and investments into brand safety and suitability controls.
Google is getting rid of similar audiences segments
Advertisers using similar audiences segments in their Google campaigns will have until August 2023 before they're gone forever.
Microsoft credit card ads are now available globally, plus 11 other new product updates
Microsoft's 12 new products and updates for November, plus the launch of their Netflix ads partnership.
Google introduces Ads Data Hub for Marketers and Measurement Partners
The cloud-based, privacy-first measurement solution is evolving into two different dedicated platforms.
3 new tools to measure Google app performance and privacy
The new solutions will be rolled out sometime next year, but advertisers can still take steps today to enhance conversion and reporting accuracy.
Microsoft Performance Max import updates
Performance Max campaigns in Microsoft will be imported as Smart Shopping Campaigns and Local Inventory Ads.
5 things your Google Looker Studio PPC Dashboard must have
Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Looker Studio.
How to make the most of Performance Max this holiday shopping season
Just starting your Google Ads holiday strategy? Don't get left behind. Here's how to boost your PMax campaigns to drive holiday sales.
Google Ads podcast placement now available
In the US, YouTube is the second most frequently used service for consuming podcasts.
Licensed healthcare providers eligible to apply for new YouTube product features
Licensed healthcare providers can apply for access to the new features starting today.