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Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
My SEO optimized & UI-friendly e-commerce Frankenstein
If you could create the perfect e-commerce website by combining elements from successful sites, which ones would you choose? Columnist Christian Sculthorp shares his picks.
Are we making SEO too complicated?
SEO has a lot of moving parts -- and that can mean a lot of wasted time and effort if we're not organized. Columnist Ryan Shelley shares his method for simplifying your SEO process by staying focused on results.
Google shows its support for Gay Pride Month with rainbow art for LGBT search terms
Searches for terms like "gay pride month," "gay rights" and "LGBT" will return results with a rainbow ribbon strung across the top of the page.
AdWords’ new extra headline: 7 ways to make the most of it
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.
Decision trees for SEM segmentation
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
Advice to those considering SEO as a career
Want to work in SEO? Columnist Clay Cazier lets you know what is required to succeed.
7 essential Google Analytics reports every marketer must know
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.
6 reasons to boost SEO & content investments with influencer marketing
Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI. Here are six […]
How to effectively prioritize and amplify SEO content
We all know that high-quality content is crucial for SEO, and columnist Winston Burton discusses how to prioritize content creation and promotion efforts.
Google confirms live demo of new AdWords redesign will happen on May 24
A new screen shot shows how ad scheduling data might be presented in the updated interface.
Google drops product rich snippets from airline pricing websites
Google confirmed they removed the ability for some airline sites, such as Trip Advisor and Expedia, to show product rich snippets in the search results.
Moz launches comprehensive keyword research tool “Keyword Explorer”
A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists.
The power of “Anchor Influencers”
Producing linkworthy content is a big investment, and columnist Eric Enge explains how relationships formed with key influencers can accelerate your SEO efforts and help you maximize your content investment.
Dark search, dark social & everything in between
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this "dark" web traffic.
7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)
According to columnist Aleyda Solis, a thorough analysis of your server logs can help uncover SEO insights you might not have gleaned otherwise.
DuckDuckGo showing instant answers for MLB scores & schedules via Bleacher Report
The privacy search engine announced in a tweet that it was #OpeningDay for Bleacher Report instant answers.
The 4 Cs: A recipe for precise remarketing campaigns
A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure.
Wanted: Session ideas for SMX East
We want your input to help us plan our upcoming SMX East conference, which will be taking place in New York City September 27–29, 2016. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking […]
Leveraging social media for local SEO
Exploring new opportunities to integrate social media into your local brand's SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora.
5 dos and don’ts of managing a new international PPC account
Never managed an international PPC account before? Columnist Pauline Jakober provides tips and advice on how to handle this new challenge.
Google’s right-side Adpocalypse: What really happened (DATA)
When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.
Local SEO beyond the browser
Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting your digital and physical marketing.
Google ch-ch-ch-changes. How they’re affecting publishers and SEOs
Is Google's relationship with publishers and SEOs deteriorating? Columnist Kristine Schachinger discusses the state of this long-standing love-hate relationship and shares her thoughts on what this might mean for all concerned.
How to amplify your already spectacular SEO to be super-crazy successful
You've done everything right with your SEO, but you're still not getting the results you want — what gives? Columnist Stoney deGeyter discusses the ways amplification can help take your SEO efforts to the next level.
Reverse-engineering AdWords Quality Score factors
Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score.
RIP Google PageRank score: A retrospective on how it ruined the web
While Google will remove PageRank scores from public view in the coming weeks, the way those scores dramatically reshaped the web will remain.
3 Requirements For A Successful Link Building Campaign
What are the secret ingredients of an effective link building campaign? Columnist Andrew Dennis believes they are collaboration, great content and a solid product/service.
The Marriage Between Conversion Optimization & SEO
Traffic is great, but it's not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization.
5 Simple Strategies To Improve Your Blog’s Search Rankings
Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search.
Data-Led Inbound Marketing, Part 2
Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time.
Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%
Ads drove more than 7.5 million incremental searches for Super Bowl advertisers.
Sorry, No Emoji Allowed In Google PLAs (Frown Face)
The emoji moment was short-lived, if already technically not allowed.
Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life
Just in time for Valentine's Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.
Valentine’s Day Searches Start Now: When They’ll Peak Depends On The Category
Looking at last year's trends, last-minute buyers sought out cards. This and other search and ad trends from Bing Ads.
7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
The State Of Cross-Channel Paid Search, Part 1: SEM & Social
In this first in a series on cross-channel marketing, columnist Josh Dreller discusses how paid search and paid social efforts can work together to improve overall marketing efforts.
Math! Now Available Right In AdWords Custom Columns
Use formulas to get even more out of custom columns in Google AdWords.
New Google Research: Can The Long Tail Be Covered Without Broad Match?
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.
The Blogger’s Guide To Nofollow Links
Do nofollow links make you cringe? You're not alone. But columnist Pratik Dholakiya explains why they're not so bad and how they can actually boost your site.