TikTok 101: A primer for brands
How brands like Chipotle and E.lf. are marketing on TikTok in 2020.
Search Engine Land is your source for Snapchat news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
How brands like Chipotle and E.lf. are marketing on TikTok in 2020.
The pandemic is helping the company repair its public image.
Will the pace continue amid supply chain challenges?
Expanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads.
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help.
Product ad spend is outpacing overall market growth, according to a Kenshoo report.
Online reviews cited by 48% of owners as influential; only 35% percent of consumers agreed.
AR walking directions could be a breakthrough application for the industry.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing teams up with Intent Lab to add deeper AI-powered insights to searchNov 29, 2018 by Robin Kurzer The partnership aims to provide deeper insights to help marketers align their messaging […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cast your vote: Let’s give ‘exact match’ real meaning with a new nameNov 19, 2018 by Ginny Marvin We’re holding a totally unauthorized vote to rename exact match. Cast your best […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing YouTube movie trailer videos in ads on Google.comNov 8, 2018 by Ginny Marvin The videos appear in a carousel ad unit. Google Search Console experiments with domain propertiesNov 8, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East session recap: Aligning marketing with your customer journey Oct 24, 2018 by Greg Sterling The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas […]
New capabilities will allow companies to associate facts and attributes to answer more specific or 'conversational' queries.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to thrive within the fast-paced SEO environment Oct 1, 2018 by Casie Gillette There will always be new mistakes and new challenges. The key is to learn and evolve and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Image Search desktop design is now rolling outSep 27, 2018 by Barry Schwartz In addition, Google has added Creator and Credit metadata support to image search. Google adds event […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds Smart Bidding for Search PartnersSep 25, 2018 by Ginny Marvin Smart Bidding may be used instead of smart pricing when conversion tracking is enabled. How to create a style […]
Most of the new features were for mobile devices and focused on structured data and machine learning.
Contributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their purchase journey.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search adds dataset schema support to search results Jul 31, 2018 by Barry Schwartz Data nuts, here is your chance to get your data and charts looking pretty in the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google releases speakable markup for news publishers interested in Google Assistant Jul 24, 2018 by Barry Schwartz Google has released new markup and schema aimed at bringing more news content to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 15 checks you should make when choosing a link partner Jul 17, 2018 by Julie Joyce How can you best evaluate a site to determine whether it’s a good linking partner? […]
AMP Stories is now available to all developers.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates ‘Ad Settings’ to allow users to turn off targeting signals Jun 14, 2018 by Amy Gesenhues Google is also extending ‘Why this ad?’ notices to all services that display […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supercharging your SEO with AI: Insights, automation and personalization Jun 12, 2018 by Jim Yu The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing AMP label in Search ads Jun 8, 2018 by Ginny Marvin The label is showing on some text ads with AMPed landing pages. Advanced AdWords Strategies to Personalize Experiences […]
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it shortened search results snippets after expanding them last DecemberMay 14, 2018 by Barry Schwartz Time spent increasing meta descriptions for the longer Google search results snippets may have […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new Google My Business API, new dashboard to manage multiple locationsMay 1, 2018 by Greg Sterling Now a single registered account on GMB will be able to manage an […]
Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches Outstream Ads to boost video reach beyond YouTubeApr 18, 2018 by Greg Finn A new video ad format brings video to mobile devices, in locations where no YouTube videos […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook & Cambridge Analytica: What we know, what they knew & where that leaves usApr 12, 2018 by Michelle Robbins A brief history of the many privacy disasters at the world’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is officially testing ‘more results’ button to load more search resultsApr 8, 2018 by Barry Schwartz Instead of making searchers click to the next page of search results, Google is […]
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Already doing SEO? Add these two things to optimize for voice search Apr 6, 2018 by Bryson Meunier Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier […]
April Fools' Day 2018: Google, Amazon & more have fun over the weekend
Waze has 100 million active users who spend an average of 11 hours per month in the app.