Apple
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Dig deeper into Apple search marketing:
Why Local Rank Trackers Fail
Columnist Andrew Shotland finds most local ranking solutions to be lacking for a number of reasons. Is there any way to solve this problem?
SearchCap: Google Dance, Bing Logo & Amit Singhal Interview
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Updates Keyword Planner With Impression Share Comparisons And MoreJan 14, 2016 by Ginny Marvin Version 2 of the keyword planning tool is now available in all Bing Ads accounts. […]
SearchCap: Holiday Countdown Ad Results, Alice Paul Google Doodle & Powerball Searches
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Time Is The Super Bowl? Google & Bing Are Confused Jan 11, 2016 by Danny Sullivan You might get information for 2015, depending on how you ask. How Much Did […]
How Apple Could Play Spoiler For The Search Ad Business
Could Apple disrupt business as usual for search marketers in 2016? Columnist Mark Ballard explores the possibilities.
Six Trends Shaping Location Marketing In 2016
How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to.
Bing Results & Ads Now Live On AOL Search
The Bing-AOL search deal announced last year went into effect over the weekend.
A Year In Review: Search Engine Land’s Top 10 Columns Of 2015
Which columns truly captivated our readers this year? We conclude our year-in-review series by highlighting our most widely read columns of 2015.
SearchCap: Local Search, SEO Columns & Engaging SEO Stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting Social With Search Engine Land: Our Most Engaging Stories Of 2015Dec 30, 2015 by Lauren Donovan Likes, comments, shares — you name it, we tallied it. Here are the most […]
Organic Food For Thought: Our Top All Things SEO Columns For 2015
What types of content were search engine optimization (SEO) professionals hungry for this past year? Our most read SEO columns covered topics ranging from Google developments to JavaScript crawling to mobile search — and more!
SearchCap: Bing Ads Feature Changes, SEO Hype & Search Trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!Dec 29, 2015 by Jessica Thompson From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year […]
Where’s Santa Claus? Your 2015 Guide To NORAD Tracks Santa & Google’s Santa Tracker
Santa Claus is coming to town! Here's how to keep track of his approach via the web, smartphone, or even by making a voice call.
Report: Competitors Amazon, Facebook, Yelp & TripAdvisor Gain Top Google Search Visibility In 2015
Etsy, Instagram, Groupon and Food.com post the biggest improvements in search visibility.
Microsoft Silences “Hey Cortana” In US Version Of Android App
An update to Microsoft’s Cortana app for Android removes the “Hey Cortana” hands-free activation feature. Updated December 20, the new version of the app lists three “what’s new” features: Improved app stability. Enhanced call and text features. Removed “Hey Cortana” feature for US market. “Hey Cortana” was reportedly removed because the feature disrupted use of […]
SearchCap: Bing Top Searches, Google HTTPS Default & My Business API
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google My Business API Dec 17, 2015 by Barry Schwartz Now developers can automate the management of their businesses Google My Business listings via the new API. Final Chance To […]
SearchCap: Google Year End, Bing iOS App & Apple Closes Topsy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Provides An Interactive Bubble Level In Their Search Results Dec 16, 2015 by Barry Schwartz Google has a new feature where you can search for bubble level and use the […]
Bing iOS App Gets Barcode Scanner For In-Store Price Comparison, Uber Integration & GIF Support
Bing releases version 6.1 of their mobile app for iOS, bringing nice new and welcome features to the app.
How To Take Advantage Of The Recovery Search Opportunity On iOS 9
With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains.
Apple Shuts Down Topsy & Redirects It To iOS Search Help Page
Without warning or explanation, Apple has closed down Topsy, the once-popular Twitter search engine.
Google’s Top Trends In 2015: Lamar Odom, Blockbuster Films & What Is Charlie Charlie?
Google's top trends show what piqued our interest most: from athletes and celebrities to the most-asked "how to" and "what is" questions.
SearchCap: Facebook Business Search, Google Maps App & Link Building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization Dec 15, 2015 by Stoney deGeyter Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now […]
Google Maps Rolls Out Upgrades For iOS: Gas Prices, Busy Times, Offline Navigation
Google has updated Maps on iOS so that its features are more in line with its Android sibling. The updated features, some of which have already been announced and rolled out, include offline maps and navigation, busiest venue/store hours and gas prices. While other mobile apps have offered gas prices in the past, this small […]
Google Search App For iOS Gets 3D Touch & Google Maps iOS App Gets Gas Prices
Google has updated the iOS search app and maps over the past few days.
SearchCap: Yahoo Search App, MindMeld Voice Assistant & Holistic SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search App For iPhone Gets A Bit More “Now” With Personalized Content Dec 11, 2015 by Greg Sterling Yesterday Yahoo introduced an updated search app for the iPhone. It offers […]
Yahoo Search App For iPhone Gets A Bit More “Now” With Personalized Content
Yesterday, Yahoo introduced an updated search app for the iPhone. It offers a range of new capabilities and utility. Overall, Yahoo has done a nice job with the UI and search experience. I haven’t systematically compared it to Google or Bing mobile search experiences. But in my 24 hours of casual usage, it appears to […]
MindMeld Launches Voice Assistant 2.0, Says Voice Search Growing Dramatically
San Francisco-based Expect Labs, which previously positioned itself as a kind of “Google Now in a Box” or “Siri in a Box” for third-party developers, has changed its name to MindMeld. The company is also launching a second generation of its technology, which it now describes as a “platform for creating large-scale language-understanding and question-answering […]
SearchCap: Bing Menus, Google Smart Goals & Yahoo Japan
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Smart Goals For Advertisers That Don’t Have Conversion TrackingDec 10, 2015 by Ginny Marvin Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have […]
Is Google’s Search Market Share Actually Dropping?
In a followup to his 2014 survey, contributor Eli Schwartz shares his data on search engine market share and looks at how it's changing over time.
Google Now Taking Sign-Ups For AdWords iOS App Beta
Advertisers can apply now to start testing the iOS version of Google's AdWords app.
Microsoft’s Cortana Digital Assistant Comes To iOS & Android
On non-Windows devices, Cortana is more limited in functionality and predictions.
SearchCap: Google AdWords Snippets, Google Place Rich Snippets & Google Entertainment Results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare CEO Crowley: “We Do Location Better Than Anybody Else” Dec 7, 2015 by Greg Sterling Foursquare has come a long way from its early days as a social “check-in” app. […]
Foursquare CEO Crowley: “We Do Location Better Than Anybody Else”
Foursquare has come a long way from its early days as a social “check-in” app. Along the way, the company repositioned its app as a Yelp competitor; now the company is substantially focused on “place insights” and “location intelligence” for enterprises. Earlier this year, Foursquare introduced its advertising platform, “Pinpoint.” Foursquare works directly with advertisers […]
SEO So Simple A Child Can Do It: In 5 Easy Steps
How difficult is it to master the SEO basics? According to columnist Stephan Spencer, it's child's play!
SearchCap: Google Update, Santa Tracking & Yahoo Top Searches
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Evidence Of An Unconfirmed Google Update Happening On November 19 Dec 2, 2015 by Barry Schwartz While Google did not confirm an update on November 19, there sure is plenty of […]
NORAD Santa Tracker Starts Its Countdown
Celebrating its 60th anniversary, this year's NORAD Santa Tracker program includes a website with holiday-themed games, movies and music.
After A Year Of Transition, Microsoft Execs Say, “We’re All In On Search”
With Bing now at the center of Microsoft's consumer monetization strategy, executives display a new level of confidence when sharing plans for growing the search business.
Local Resource: 50 Top International Citation Sites
Doing SEO for a business in another country and not sure where to start when it comes to local citations? Luckily, columnist Myles Anderson has put together this great list of sites for you as a starting point.
Google Search App For iOS Gets New Voice Search Look & Improved Google Now Cards
Check out version 10.0 of the Google Search App for iOS.
Google Expands App Indexing To Find & Stream App-Only Content
Google is now experimenting with nine Android apps to surface their app only content in the mobile search results. This is a huge step for apps and Google search.
SearchCap: Yahoo Gemini, Google Search Console & Penguin Update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016Nov 17, 2015 by Erin Everhart The next Penguin update is coming soon, according to a Google […]
SearchCap: Google Smarter Search, Facebook Google App Indexing & Foursquare With Apple Maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Joins Apple Maps Data Sources As Company Builds Out EcosystemNov 16, 2015 by Greg Sterling Apple continues to improve its mapping product by adding new features and content, albeit often […]