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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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YouTube partners with Shopify to deliver shopping tools for creators, brands
Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.
Google Ads, AdSense, Analytics, and other platforms suffering reporting outages, again
A reporting outage in the Google Ads dashboard and other platforms are causing confusion among advertisers this morning.
Ahrefs mentions vanishing from Semrush-owned Backlinko
Brian Dean used to recommend Ahrefs and link to them. Now? Not so much. What's changed? Semrush bought Dean's site.
Instagram announces payments in chat
Sellers can send payment requests through the IG chat feature, allowing both parties to communicate and track orders.
Google allows Election Ads on YouTube and updates its Political Content Policy
The updated policies will make it easier for consumers in the US to identify where political ads originate.
How to use 12 micro intents for SEO and content journey mapping
Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
Google Ads, Analytics issue affecting reporting stats
A reporting outage in the Google Ads dashboard is causing confusion among advertisers this afternoon.
Instagram Subscriptions test adds 3 new features
The new features are now available to thousands of creators and will give them the ability to provide exclusive content to paid subscribers.
Google launches Ad Creative Studio to customize video and display ads
The new feature is aimed at allowing advertisers to dynamically change ads aimed at multiple audiences and demographics.
Netflix, Microsoft partner for ad supported subscription plan
The partnership was announced today as part of Netflix's strategy to drive revenue and offer a lower-cost streaming tier.
Google My Business mobile app has stopped functioning forever
You can no longer use the app to make profile edits, communicate with customers and so on.
Google Analytics 4 adds conversion, bounce rate, and UTM parameters
Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics.
Google adds 4 new features for Performance Max campaigns
The new features are meant to help advertisers understand and diagnose issues, and improve performance.
TikTok launches Inventory Filters for safe ad placements
The solution provides advertisers with more control over the content that appears around their In-Feed Ads.
Creating better ads in a world with only RSAs
Frederick Vallaeys, Co-founder of Optmyzr shows us how to make the most of RSA’s, when it’s our only option.
Google Search Console’s new video indexing report now rolling out
This report can give you deeper insight into indexing issues and saturation within Google Search.
Google Analytics 4 integration now available for Ads Manager
Advertisers will be able to report on Google Analytics 4 behavioral data across web and app in Google Ad Manager Analytics reports.
Google people also ask feature showing up half as often in Google Search
This is a feature many SEOs and SEMs use for keyword research, and searchers use it for query expansion.
Google removes language in help doc calling hidden Search Console query data ‘very rare’
This change was made after a study showed on average about 50% of queries were removed from the reports.
4 Facebook app strategies to reduce costs
Use these proven Facebook app strategies to effectively reduce cost, grow business and reach your target audience.
Twitter tests CoTweets, co-authored tweets
The new CoTweet feature lets two Twitter users collaborate to gain additional visibility with a new audience. It is in limited testing.
Google offers to split part of its ad-tech business to avoid DOJ trouble
Legal pressures are mounting and Google offers to split part of its ad-tech business to avoid DOJ trouble.
Google updates advanced location options for Performance Max campaigns
Advertisers will be able to exclude specific locations for campaigns with a Google Merchant Center feed only.
Google to ease ad restrictions for abortion pill providers
The label will make it easier for at-home abortion providers to distinguish themselves from other services that try to discourage the practice.
Google Merchant Center auto-tagging now supported on all shopping experiences
You can then use this data to determine if you want to change product inventory decisions, marketing budgets and strategy.
Adaptability: The new competitive advantage in SEO
Here's why brands have to adapt to change or risk becoming extinct like the dinosaurs.
Google Search Console Insights now supports Google Analytics 4
Previously if you only had GA4 set up for your site, Search Console Insights would not work but now it does.
Microsoft launches Merchant Promotions Coupons
The special offer tags will appear at the bottom of the shopping results, with the goal of increasing customer engagement.
Microsoft launches auto-updates for shopping campaigns
The new feature aims to help advertisers sell more products by automatically updating prices and availability.
TikTok abandons plans to bring shopping to the U.S.
Short clickable live-streamed QVC-style videos proved to be very lucrative in China, but it looks like that’s just about how far they'll go.
How to use Google Ads Competitive Metrics
Learn how the Search Outranking Share, Search Overlap Rate and Position Above Rate can help you understand PPC campaign performance.
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products
This better aligns Google Search guidelines with merchant guidelines.
How to migrate to Google Analytics 4: A step-by-step guide
Learn the major phases, and changes to common UA features and data points, you’ll need to know when migrating to Google Analytics 4.
11 Google Sheets formulas SEOs should know
Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors.
Forecasting web traffic using Google Analytics and Facebook Prophet
Learn how you can predict traffic changes and forecast when periods of stagnation or negative growth are to be expected.
Warby Parker dodges 1-800 Contacts lawsuit over search results, website
Warby Parker, 1-800 Contacts don't see eye to eye on branded keyword search results and federal courts ruling.
FCC tells Google, Apple to remove TikTok
The social media app is once again in hot water as more than 80 internal meetings show that user data has been breached.
Google Maps adds new store location feature, Locator Plus, Reserve with Google integration, new analytics and more
The familiarity of these features might be welcomed by your website users but it might also make you more reliant on Google services.
What are Identical Keywords and why they matter for Google Ads
Google Ads has clarified what identical keywords are. But does this tactic go against what Google has been preaching for years?