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App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing
In the first of her 3-part series on app indexing, contributor Emily Grossman discusses what Apple's new search API means for search engine optimization (SEO) professionals looking to surface deep app content for iOS users.
Drop In Bing? Moving To HTTPS (SNI) Would Have Caused It
Many webmasters have been pressured to switch from HTTP to HTTPS, but some are finding that this is resulting in a loss of traffic from Bing. Columnist Ben Goodsell explains the issue and offers solutions.
SearchCap: Yelp Study On Google, Local Search Pitfalls & Google Analytics Remarketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Choosing the Right Images for Your Ads- July 14 Webcast A picture is worth a thousand words Study By Former FTC Advisor Tim Wu Claims Google Local Search Results Violate Competition […]
Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout
In the age of "Mobilegeddon," local search and analytics experts give insights on the growing importance of mobile search and mobile site design. Columnist Will Scott recaps.
Use Google Analytics To Stop Wasting Remarketing Dollars On People That “Just Aren’t That Into You”
Let's face it -- some of your website visitors just aren't interested in what you have to offer. Columnist Susan Waldes has some tips on how to stop spending money on people who will never buy from you.
SearchCap: Bing Adds Audio To Homepage, 7 Automated SEO Activities & Matt Cutts Extends Leave
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo’s New Mobile Browser Search Results Are Better Than Its App More visuals, richer content and quicker access to do things highlight Yahoo’s upgrade to its mobile browser search results page. […]
7 Key SEO Activities That Can Now Be Automated
Columnist Aleyda Solis shares some of her favorite tools for automating various aspects of search engine optimization.
SearchCap: SEO Evolution, Megalytics & SEO Migration
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Ascending: The New Brand Strategy Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley […]
The Evolution Of SEO Trends Over 25 Years
Columnist Thomas Stern invites you to take a trip through the history of search engine optimization as we know it, as well as a brief glimpse into the future.
Megalytic Launches Google AdWords Integration For Customizable, Automated Reporting
Platform adds AdWords to Google Analytics and Google Webmaster Tools reporting capabilities.
10 Top Retargeting Tips For AdWords Users
Are you making the most of your remarketing efforts? Columnist Rebekah Schelfhout has some expert insights you may not have considered!
SearchCap: Google Trends, AdWords URLs & Direct Answers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Enterprise Social Media Management Software Marketer’s Guide- Updated for 2015 Does your company need social media management software? Google Trends Now Tracking YouTube & Google News To Identify Trending Topics In […]
Take The Google Geo-Location Test: Where Does Google Think You Are?
Submit your results to a survey aiming to understand the accuracy of Google's geo-location data.
SearchCap: Apple iOS9, Yelp Paid Reviews & Google Now On Tap Examples
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now On Tap Finds In-App Answers, Navigates Between Apps Seamlessly Like a monkey swinging from tree to tree, Google Now on Tap is able to navigate between apps and generate […]
Google Now On Tap Finds In-App Answers, Navigates Between Apps Seamlessly
No keywords required. From the context of apps being used, Google Now on Tap can suggest related information & move users between apps as necessary.
Yes, Now You Can RLSA With GA (With Limitations)
You can now create remarketing lists for search ads with Google Analytics in AdWords, but there are some limitations.
Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?
Ever wondered what tools are used by some of the best in the industry? Author and SEO expert Stephan Spencer shares his top free and premium SEO tools.
SMX Advanced 2015 Live Blog: AMA With Google Search
Google Webmaster Trends Analysts Gary Illyes speaks with Search Engine Land founding editor Danny Sullivan to close day one of SMX Advanced.
SearchCap: Updated Bing Ads Editor, How To Fix A Bad Online Review & E-Commerce SEO Problems
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Aparna Chennapragada Says Web Sites May Show In Now On Tap In Addition To Apps Google Now On Tap may show links to relevant web pages, not just relevant native […]
SearchCap: New SEO Periodic Table, Bill Tancer Interview & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Periodic Table Of SEO Success Factors: 2015 Edition Now Released Three new elements join the table: Vertical Search, Direct Answers & HTTPS. Mobile & Structured Data among factors that get […]
How A “Good” AdWords Campaign Structure Can Hinder Advanced Insights & Strategies
While there is disagreement in the paid search community over the best way to structure an AdWords account, columnist Andy Taylor discusses some common variables to consider.
SearchCap: Google Local Algorithm Change, Sally Ride Doodle & Link Building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why You Should Be Using Google Analytics Smart Lists For Remarketing Are you using Smart Lists in your remarketing efforts? Columnist Rebekah Schelfhout believes you should consider doing so if you’re […]
Why You Should Be Using Google Analytics Smart Lists For Remarketing
Are you using Smart Lists in your remarketing efforts? Columnist Rebekah Schelfhout believes you should consider doing so if you're not already.
Mobilegeddon A Month Later: Small Business Study Shows…. Nothing Happened
Contributor Conrad Saam shares the results of a small-scale study looking at the impact of Google's mobile friendly update on local law firms.
SearchCap: Google Quality Algorithm Update, Tweets Live On Google & Links Via Trust
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results Tweets now appear for trending topics in a new carousel format. Twitter doesn’t earn directly off display but will […]
SearchCap: Bing Mobile Friendly Algo, Wolfram Image Identifier & AdWords Editor 11
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Will Roll Out Their Mobile Friendly Ranking Algorithm In The Upcoming Months Following Google’s lead, Bing announces they will launch a mobile friendly algorithm, but this one won’t be any […]
How To Acquire A New Location & Avoid Screwing Up The Local SEO
Expanding your business by acquiring a new location? Columnist Andrew Shotland discusses how to preserve its existing search equity while rebranding.
SearchCap: Mobile Searches Rank, No Google Update & AdWords Announcement
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Official: Google Says More Searches Now On Mobile Than On Desktop Company officially confirms what many have been anticipating for years. Google AdWords Announces New Tools & Formats As Mobile […]
How To Replace Google’s (Not Provided) Data To Strike SEO Gold
Google Analytics may not be providing keyword referral data anymore, but Chris Liversidge has developed a process for matching keyword queries from Google Webmaster Tools to their probable landing page URLs.
Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop
Tuesday's #StepInsideAdWords event featured new mobile-friendly ad formats for three verticals, re-vamped automation tools, and attribution and bidding strategies that go beyond last click.
SearchCap: Twitter On Google, Bing Maps Transit & Search Behavior Study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Mobile Search Tests Colored Dots In Result Snippets Yet another user interface being tested in the Google Mobile search results… 6 Search Tips For Travel Advertising Success Advertisers in the […]
Key Traits Of An Amazing PPC Account Manager
What's most important when hiring a new PPC manager, or trying to be the best one you can be? Columnist Rebekah Schelfhout weighs in.
Search In Pics: Google Bumper Cars, Game Of Thrones & Day At The Beach
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
SearchCap: Google Mobile Algorithm Live, Bing Image Search Explained & Emojis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: IAB: Search Was 50% Of US Digital Ad Spend In 2014, Desktop Still Bigger Than Mobile Search was $24.6 billion of digital ad spend last year. Desktop outpaced mobile search spend […]
SearchCap: Google Mobile Friendly Rolling Out, Yahoo & Bing Deal
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says There Are 4.7% More Mobile Friendly Websites Today Than Two Months Ago The fear of Mobilegeddon encouraged many webmasters to make their sites mobile friendly. Google says there was […]
Mobilegeddon & Me: My 20-Year-Old Website Is About To Get Zapped By Google’s Mobile-Friendly Update
Will Google demote highly-trusted content that's not mobile friendly, replacing it with less-trusted content that looks good on a smartphone?
Troubleshooting AdWords Conversion Tracking For Non-Techies
So, the developer didn't implement your AdWords tracking code properly. What can you do? Columnist Pauline Jakober shares her advice.
6 AdWords Optimizations Using Dimensions Reports
Columnist Frederick Vallaeys discusses how you can use Google's data to improve your AdWords performance.
Measuring Success For Your Local SEO Program In 5 Easy Steps
First quarter is over, which means that businesses should be reviewing their SEO progress thus far. Columnist Rachel Lindteigen shares her process for conducting a quarterly business review to evaluate local SEO performance.
SearchCap: Bing Images & Places, Yahoo Testing & Google Mobile Lite
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Places Adds Several Agency-Friendly Local Business Listing Tools Agency dashboard offers local listing management, sharing with clients, features for chain businesses and more. Is Yahoo Testing Non-Bing Powered Search Results? […]