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SEOs beware: Link builders are back with bogus Domain Authority pitches
Stop optimizing for Domain Authority; it has no impact on Google rankings.
Google lobs invective at EU Copyright Directive
SVP Kent Walker urges changes in language ahead of ratification.
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.
Google revamps Test My Site mobile site speed tool
See how your site stacks up against competitors, get recommendations for improvement.
Think like a search marketer to drive growth with YouTube
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube.
Advanced YouTube tactics: Create custom audiences to pursue, and watch that fine print
In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and paste campaigns.
EU copyright directive poised to become law, includes licensing fees for search engines
Controversial 'link tax' and content filtering provisions part of the final language of the Directive.
For retail advertisers, Shopping ads continue to overshadow text ads
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants' search advertising strategies.
Optimizing content for voice search and virtual assistants for a competitive edge
Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns.
Key considerations for achieving success on Amazon
Expert tips for making the most of Amazon's advertising offerings and factors to manage before you even get started.
No surprise: Clicks plummet when images, article info stripped from news results in SERP
Google sought to show potential 'unintended consequences' of new copyright rules that require fees when content is shown in search results.
5 takeaways from Google’s Q4 2018 earnings for search marketers
Google executives discussed search experience, campaign, device and performance updates on Monday's earnings call.
Moz upgrades controversial ‘domain authority’ metric
The company says it has made a lot of improvements, but SEOs still struggle with this hot-button metric.
Quora adds search-like keyword targeting, Auction Insights for advertisers
Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility.
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
Now your Google text ads can show on YouTube search results, too
Google says early tests have shown similar performance results for text ads on YouTube and Google Search.
Agencies say search, social spend will rise, but increases target 5 platforms
While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.
How to know when it’s time to pay for search analytics tools
SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.
25 tools to streamline YouTube SEO optimization
Keyword research, tracking ranking positions and creating thumbnails are just some of the tools that can help optimize your YouTube videos.
Updated study: Links are still incredibly important for ranking in Google
Surprise, surprise - a Google ranking study shows links are still important for ranking.
Google ordered to submit search index to state sponsorship in Russia
Google has a 45 percent search market share in Russia, second only to Yandex.
EU copyright directive nearing final form as Google tests stripped-down news SERPs
Once the language is finalized, each member state will need to ratify the directive.
Nofollow couldn’t save the Google webmaster blog from comment spam
Google's plan of "preventing comment spam" with the nofollow link attribute didn't work for its own webmaster blog.
Google may be headed for victory in EU right-to-be-forgotten indexing appeal
The top legal advisor for the European Court of Justice has recommended that delisting under RTBF not extend outside the EU.
How are your YouTube campaigns performing on TV screens?
Monitoring performance and making adjustments when necessary is important to do now, as the TV screen device type will be growing.
What makes people click on search ads?
There's a reason search ads resonate with users -- even when they know they're ads.
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For GDN, YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well.
Do men and women value online reviews differently?
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers.
Google Shopping expands to India in English and Hindi
Google enters India's massive market where Flipkart and Amazon have been battling for e-commerce dominance.
YouTube sunsetting call-to-action overlays in favor of new ad extension
The call-to-action ad extension will be available for TrueView in-stream ads to start.
Conductor Actions turns search, SEO data into ‘voice of the customer’ intelligence
The company is making the data available through workflow tools Asana, Jira and Trello to enable non-SEO teams to access it.
Quora unveils new Promoted Answers ad unit
The Promoted Answers unit has the same targeting options as the platform's other ad formats.
Cyber Monday dominated Black Friday in paid search spend, but AOV lagged
Mobile took a bite out of average order value, but sales from paid search over the holiday period rose.
Google keyword match type tournament: Place your bets on Exact
The latest exact match update from Google looks promising for search marketers hoping to capture more relevant traffic but hesitant to switch away from phrase or broad match keywords.
Google facing fine in Russia for allegedly not purging banned websites
The fine would be just over $10,000, but Russian officials are seeking penalties of 1 percent of global revenue going forward.
TrueView for Shopping: The perfect marriage of awareness and direct response
To get the most out of a single video for a campaign, pair it up with a custom label that constantly refreshes and excludes the proper audiences.
Google’s EU shopping comparison rivals say their situation is getting worse
They argue in an open letter to the European Commission that Google's auction-based remedy to antitrust claims is fundamentally flawed.
6 ways to boost organic video results
The importance of video marketing continues to grow and video SEO is an effective way to differentiate your brand and outrank your competitors.
Report: Google showing fewer video and image boxes in the search results
Were you getting traffic in Google from video carousels or image carousels? There was a change that might impact you.
Can you trust website design best practices?
You have to test every proposed change to your website to see what actually works for your business and your audience. Without good testing, your website is just a collection of guesses.