SEO
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Big data gives way to more flexibility
More data is only half the battle as marketers recognize the importance of usability at scale.
6 key elements of a successful ABM strategy
In this webinar, learn how modern B2B marketing is more insightful, global and illuminating than ever.
Google’s page experience update coming to desktop next month
This won't be a big update, but do expect new Search Console reports soon as well.
Why server logs matter for SEO
Server log analysis can provide unparalleled insights into crawl prioritization, enabling SEO teams to finetune their crawl budget management for better rankings.
3 ways to check technical SEO health issues on your website
Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site's crawl stats, rendering and indexing.
Apple Maps: What a maps web snapshot can do for your online content
Apple lets you create a static map image from a URL with chosen parameters and characteristics.
How customer reviews can improve your SEO efforts
Customer reviews aren't just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO.
Google launches ‘Shops’ section in mobile search results
The Shops section shows three to ten retailers based on their organic search rankings.
The ultimate social media guide to building your brand in 2022
In this webinar, find out how you can connect meaningfully with your target audience.
Microsoft releases IndexNow plugin for WordPress
Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site.
Google fixes user and permissions issue with Search Console
Full user permissions no longer shows as delegated owners for some - this is now resolved.
How marketers can prepare for and respond to Google’s algorithm updates
Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.
4 ways data analysis can help you generate new ideas and optimize your content
If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.
Google Search Console products rich result report error handling updated
On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors in that report going forward.
Google Merchant Center allows retailers to save product filters
Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.
Google Search Console testing announcement bar
Google looks to be testing a new announcement section at the top of the Search Console interace.
Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond
Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.
Google now lets you place products at the top of your local and Maps listing
Google Business Profiles now let's you mark a product as special to pop it to the top.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
Messy SEO: Fixing site structure while a Google title change sinks clickthroughs
In Part 5 of our Messy SEO series, we look at the results from Google's title tag changes and other SERP issues affecting MarTech.
Microsoft Bing’s Shopify integration now live with buy now
After announcing a partnership with Shopify back in October, now Bing's search results are live with deeper integrations.
Build a high-impact SEO strategy in 2022
In this webinar, discover exactly what you need to get in front of your audience and deliver on your 2022 marketing goals.
Google December 2021 product reviews update is finished rolling out
Google has confirmed this update is now complete - days before the Christmas holiday.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
Google Search Console accessibility issues fully resolved five days later
Although, it seems most of us have been able to access this tool for the past few days.
DuckDuckGo to launch a desktop browser
That’s one more Chrome alternative that won’t support FLoC.
Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook
Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.
The ‘Vicinity Update’: Winners and losers from the November 2021 local update
This update seemed to be focused on changes around proximity and distance.
Bing launches travel-oriented results pages and a trip-planning hub
The new features may make it even harder for OTAs to compete in the search results.
Why running digital commerce campaigns without a CDP is running blindly
This guide discusses the challenges facing digital commerce today and the key role that a first-party data strategy plays in overcoming them
How to optimize your site for better findability
An optimized site structure serves as the foundation for SEO success. At SMX Create, Niki Mosier shared how to strengthen those foundations and identify opportunities for greater search visibility.
How to gain SEO insights using data segmentation
It's difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns.
Google Maps adds dock to bottom
Searchers can now dock places they find in Google Maps to the bottom of the map interface.
Avoid an identity crisis by getting to know your customers
In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers' identities.
Google Search Console inaccessible for some users
Many SEOs have reported being unable to access Google Search Console.
Chrome will show updated pricing in the tabs grid on mobile
Google also announced more Lens integrations for Chrome as well as the rollout of the “Your carts” card.
Google also had a local search update from November 30 through December 8
This overlapped other ranking updates and a Google map and local pack update design change.
Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences
Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future.
Google confirmed serving issue with Google Search results
If you see your content not showing up in Google Search this morning, you are not alone - it is a confirmed Google bug.
Google Search launches enhanced autocomplete with second column
In addition, Google is testing an edge to edge autocomplete interface and more full width designs.