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6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2020.
Bing partners with flight booking sites to bolster flight search offerings
The new flight search experience uses real-time data and direct integrations with airlines.
SMX Overtime: Opportunities and challenges for conversational voice search
Expert search marketer and SMX speaker, Eric Enge, explains why brands need to better understand voice apps and interactions to meet their user needs.
The big list of 2019 Google search algorithm updates
From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019.
Google Search Console Coverage report improves accuracy on indexed pages
"Index Coverage report can more accurately report on indexed pages," Google said.
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets.
Discover Performance reports in Google Search Console just got fresher data
Publishers can now see Discover data that’s less than a day old.
Google now showing ‘request quotes’ button above local pack on mobile
Large button appears above 3-pack, connected to GMB messaging.
Here’s how I used Python to build a regression model using an e-commerce dataset
If you want to advance your data science skill set, Python can be a valuable tool for SEOs to generate deep data insights to help your brand.
Bug in Google Search Console performance reports impact Google Discover reporting
The bug affected reporting between December 8 and December 13, 2019.
SMX Overtime: Managing your online business reviews
Product management expert Adam Dorfman answers questions from SMX East about asking for, and responding to, reviews on Google and Facebook.
Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones
The capability was introduced previously on Google Home and smart displays.
Google showing product availability markup in image search results
Image previews display the price, description and other relevant structured product data.
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries.
Google adding more news content to ‘top stories’ in search results
Users will now see multiple carousels of news stories.
Google now shows carousels of reviews on local business profiles
Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson confirmed.
Say hello to Google’s new Publisher Center
The interface is now the central hub for publishers to manage content across Google.
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms peaked.
Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.
Pro Tip: Why you should stop using last-click attribution in Google Ads
The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success.
BERT is rolling out to Google search in over 70 languages
The algorithm was first introduced to search in October.
Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
Google extends ‘Incognito Mode’ in Maps to iOS users
Bulk delete in Timeline is coming to Android next month.
How to level up from a Google My Business apprentice to a GMB master
Your business page is a dynamic asset so prioritize these updates to gain a distinct advantage over those that do not.
Google search quality guidelines update emphasizes users of diverse backgrounds
Evaluators are reminded not to base ratings on personal viewpoints.
Google extends optimization score to Display campaigns
Display-specific recommendations are also now available.
Package tracking on Google’s search results page is coming to more carriers
Shipping companies around the world can now opt into the early access program.
Google Search Console messages can now be viewed without leaving reports
Messages are also categorized by type.
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO
Is there ROI in international SEO? How do you build sites that rank after Google algorithm updates?
Google co-founders step down, Sundar Pichai to lead both Google and Alphabet
Page and Brin will remain as board members.
Genius sues Google and LyricFind for more than $50 million in damages
The company alleges breach of contract, unfair competition and lost ad revenue.
Google My Business phone support has ended, but help from the experts has not
Google's social media channels are reported to be helpful as well as connecting with local search pros.
How to breathe fresh life into evergreen content (and get fresh traffic, too)
John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets.
5 audiences you should exclude from your PPC campaigns
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.
More EU antitrust heat for Google (and Facebook) over data collection
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search.
Google confirms Nov. 2019 Local Search Update
Google added neural matching in local search, which is why many are seeing local ranking changes in the past month.
How to manage search terms in the new match type world
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.
Back to basics: Understanding your paid search metrics
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.
Google cleans up [Christmas]
Some surprising ads are no longer appearing on the search result.
Video: Andrea Cruz Lopez on Google Ads expanding match types
Learn from a PPC expert on how to control your spend with the constant Google Ads changes.