The case for advertising on search engines other than Google
If we break out of that loop and adopt these new platforms, despite our hesitations about volume and UX, we give them the chance to get better.
John is a Senior Paid Media Analyst at Uproer, where he works to build paid search strategies for clients in the e-commerce and SaaS spaces. He's drawn to the ideas, channels, tactics, and emerging trends that tackle big issues in marketing. And he approaches SEM with a focus on data privacy, incrementality, and social impact. When he's not knee-deep in a spreadsheet, John volunteers with local climate organizations and helps spread their message through search.
How and why you should pause paid search (for science)
With the right structure and parameters, pausing paid search can be an invaluable source of data for PPC professionals.