How paid placements will evolve alongside AI-powered search
Paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era of search. Here's how.
Lisa Lacy is a reporter who has covered advertising, technology and retail for publications like Adweek, TechCrunch, Digiday, CMO.com and VentureBeat.
Unlike the never-ending ‘year of mobile,’ AI-powered search really is the next big thing
It's only natural to wonder whether all the recent hubbub about AI-powered search is much ado about nothing – or if it is the next big thing.
News SEO and generative AI: Inside a ‘parasitical relationship’
A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the generative AI era.
5 ways AI is the future of SEO – and 5 ways SEOs still have job security
Here's a closer look at how AI is helping search marketers do their jobs faster and easier – and how it still has a long way to go.
3 questions SEOs are fielding in the wake of AI-powered search
As Google and Microsoft's race toward AI-powered search heats up, clients are trying to understand what the news means for their brands.