What is content readability and how to make your content easier to read
Content that doesn’t get read is useless. Learn how to create content your audience will read – and not just skim.
Julia McCoy is the founder of Content Hacker, 7x author, and a leading strategist around creating exceptional content and brand presence that lasts online. At 19 years old, she used her last $75 to build a 7-figure writing agency which she sold ten years later. In the 2020s, she's devoted to teaching founders and marketers the strategy, skills, and systems they need to build a business through inbound content, so they can create more lasting impact in the world.
Content that doesn’t get read is useless. Learn how to create content your audience will read – and not just skim.
Julia McCoy | May 19, 2023 at 8:00 am ETHere are tips and examples to help you set up a resource center to boost your website traffic, engagement and conversions.
Julia McCoy | May 12, 2023 at 8:00 am ETHere's why you should use polls and surveys to inform content creation and how to turn audience responses into valuable content pieces.
Julia McCoy | May 5, 2023 at 8:00 am ETFollow these steps to create a resource page that delivers real value for your readers and bolsters your content strategy.
Julia McCoy | Apr 28, 2023 at 8:00 am ETUse these tips and examples to create useful guides that build trust with your audience and earn search traffic.
Julia McCoy | Apr 24, 2023 at 8:00 am ETHere's why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix.
Julia McCoy | Apr 21, 2023 at 8:00 am ETThe right how-to content with clear steps and instructions can save someone's day. Here's your guide to creating a great "how to" article.
Julia McCoy | Apr 17, 2023 at 8:00 am ETA well-constructed service page is worth dividends. When building your service page, include these key elements for better results.
Julia McCoy | Apr 14, 2023 at 8:00 am ETAnswering your customers' frequently asked questions is foundational for business websites. Follow these tips for creating a good FAQ page.
Julia McCoy | Apr 10, 2023 at 8:00 am ETNine best practices for creating high-quality product reviews that deliver the most value to shoppers and get visibility on search engines.
Julia McCoy | Apr 7, 2023 at 8:00 am ETFollow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results.
Julia McCoy | Apr 3, 2023 at 8:00 am ETGive your content marketing efforts a greater purpose with a mission statement. Learn how to create one in three steps.
Julia McCoy | Mar 31, 2023 at 8:00 am ETAllocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless.
Julia McCoy | Mar 27, 2023 at 8:00 am ETIf you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how.
Julia McCoy | Mar 24, 2023 at 8:00 am ETWant to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy.
Julia McCoy | Mar 20, 2023 at 8:00 am ETLearn how insourcing vs. outsourcing content differ and compare the pros and cons so you can choose the right route for your brand.
Julia McCoy | Mar 17, 2023 at 8:00 am ETScaling content marketing involves having the right strategy, team and workflows in place. Here's a three-step guide on how to do just that.
Julia McCoy | Mar 13, 2023 at 10:00 am ETHere's what personas can do for your content marketing efforts, plus audience research tips to help you get them right.
Julia McCoy | Mar 10, 2023 at 8:00 am ETHere's what you should include in your content strategy document to guide your content marketing toward success.
Julia McCoy | Mar 6, 2023 at 8:00 am ETYour content marketing actions must be guided by a documented plan. Learn the 10 building blocks for a solid content strategy framework.
Julia McCoy | Mar 3, 2023 at 8:00 am ETA content strategy is a map that will lead you to profitable content. Here are five reasons why every business must have one.
Julia McCoy | Feb 27, 2023 at 8:00 am ETWebinars could be your best investment in content this year. Learn best practices for planning a webinar right and promoting it effectively.
Julia McCoy | Feb 24, 2023 at 8:00 am ETAn overview of video content, including why it matters for SEO and best practices for creating your video content strategy.
Julia McCoy | Feb 20, 2023 at 9:00 am ETLearn why, when and how to use short-form content in your brand's marketing strategy, plus what to focus on when creating it.
Julia McCoy | Feb 17, 2023 at 8:00 am ETCreating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here's how to get started.
Julia McCoy | Feb 13, 2023 at 8:00 am ETWriting long-form content that gets results is a skill. Learn how you can leverage it to meet your content marketing goals.
Julia McCoy | Feb 6, 2023 at 8:00 am ETWhile writing listicles can be straightforward, you can make them more engaging and attention-grabbing by following these tips.
Julia McCoy | Jan 30, 2023 at 8:00 am ETA checklist for writing a checklist? Why not. Learn how to master this content type, including how to tie your article to a keyword for SEO.
Julia McCoy | Jan 23, 2023 at 8:00 am ETTo give yourself the best chance at writing incredible, results-getting blog posts, make sure to follow these steps.
Julia McCoy | Jan 16, 2023 at 9:00 am ETWondering how to create an effective awards page? Here are six tips with seven examples from real-life businesses that have done it well.
Julia McCoy | Jan 9, 2023 at 6:00 am ETLearn best practices for creating an About Us page that tells your brand's story, connects with the audience, and builds trust.
Julia McCoy | Jan 3, 2023 at 6:00 am ETHere's how to create a Facebook content plan that meshes well with your brand's overarching content marketing strategy.
Julia McCoy | Dec 19, 2022 at 6:00 am ETLooking to reach and nurture your audience on LinkedIn? Here's a seven-step process for building your LinkedIn content strategy.
Julia McCoy | Dec 12, 2022 at 6:00 am ETDon't let stale or lackluster content drag down your SEO performance. Learn how to find content underperformers and ways to reoptimize them.
Julia McCoy | Dec 5, 2022 at 8:00 am ETIs it time to fire your content marketing agency and move on? Here's what you need to weigh and consider before making this big decision.
Julia McCoy | Nov 28, 2022 at 6:00 am ETHere’s what you need to know about finding a content marketing agency – from selection criteria to tips for a successful working relationship.
Julia McCoy | Nov 21, 2022 at 6:00 am ETLearn the top reasons why content marketing should be part of every business’s growth strategy in today's digital landscape.
Julia McCoy | Nov 14, 2022 at 6:00 am ETWith both SEO and content in your marketing strategy, the results will be much more impressive than using either alone.
Julia McCoy | Nov 7, 2022 at 6:00 am ETLearn what content marketing means, why it's essential for businesses today, and the steps to take for implementing a content strategy.
Julia McCoy | Nov 1, 2022 at 6:00 am ETGet a clear view of how your content helps (or hinders) your business goals. Here's a step-by-step guide for doing a content audit.
Julia McCoy | Oct 24, 2022 at 6:00 am ET